Coco
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AI for SDRs

Coco runs the SDR admin work: researches accounts, drafts personalized outreach in your voice, queues follow-ups, preps your calls, updates the CRM. About 4-6 credits per outreach draft, 5-12 credits per account brief. Every external action gates on your approval at the start. Once a workflow is proven, autonomous mode keeps the queue moving without you babysitting it. The time math shifts: less prep, more conversations. Your quota stays the same; the work to hit it shrinks. Coco isn't an AI SDR replacing the role. It's an AI co-worker making the role more like its name suggests: Sales Development, not Sales Admin.

Try Coco for free → · 1,000 credits free · no card · ~2-min setup

The SDR admin tax

If you actually log your time honestly for a week, the math is grim. Most SDRs spend somewhere between 60% and 75% of the working day on admin: research, drafts, CRM updates, list-building, sequence management. The remaining quarter to third goes to the conversations that the role is named for.

The typical breakdown for a five-day week:

  • 8-10 hours on account research and list-building.
  • 6-8 hours drafting outreach (personalization, A/B variants, follow-up cadences).
  • 4-6 hours on CRM updates: logging activity, updating fields, fixing the records the system mangled.
  • 3-5 hours on follow-up admin: chasing replies, queueing next touches, updating sequence state.
  • 2-4 hours of meeting prep before discovery calls.
  • The rest: actual conversations, qualification, and the work that hits quota.

The compounding kills momentum. Every meeting prep that takes 30 minutes when it should take 5 is 25 minutes you didn't spend on a conversation. Across a team, the admin tax compounds into hires you didn't need to make if the existing reps weren't drowning.

Six workflows for an SDR

Specific work, with credit anchors so the per-action cost is visible.

Account research. Hand Coco an account. Get back a brief: recent funding, hiring signals, the public commentary leadership has posted, the trigger event you should reference in your first touch. About 5-12 credits per researched account. The brief is the input your draft works from. Research accounts →.

Cold outreach drafts in your voice. Coco drafts first touches grounded in the account brief. Voice training (Founder tier and above) picks up your cadence from sent history. Drafts queue in your Gmail or LinkedIn for review and edit. About 4-6 credits per draft. Draft cold outreach →.

LinkedIn outreach. Coco identifies the right person, drafts the connection note grounded in mutual context (shared connections, recent activity, public posts), and queues the connection request and follow-up message. Send is approval-gated. About 4-6 credits per LinkedIn touch. LinkedIn outreach →.

Follow-up queue management. Coco watches the threads in flight. Anything silent past your threshold surfaces with a drafted nudge. The drafts respect prior context. You don't get a generic "checking in." You get a follow-up that references the actual conversation. About 3-5 credits per follow-up draft. Automate follow-ups →.

Pre-call meeting prep. Pre-meeting brief lands in your inbox the morning of the discovery call: who the contact is, what triggered the meeting, recent account activity, what to ask, what to listen for. About 8 credits per brief. Prep sales meetings →.

CRM updates without the drag. After a call, Coco drafts the activity log entry, the stage change, and the next-step task. You review the proposals in one batch and approve. About 1-2 credits per record updated.

Every external action (sending an email, posting on LinkedIn, writing to the CRM) gates on your approval at the start. Once you've approved a workflow a few times and you're comfortable with how Coco handles it, you can graduate that workflow to autonomous mode inside the guardrails you set.

The shift from admin to conversations

Realistic before/after for a working SDR:

Before Coco. Out of a 40-hour week, maybe 10-12 hours are actual conversations (discovery calls, follow-up calls, qualification conversations). The other 28-30 hours are admin.

With Coco. The admin work that compounds (research, drafts, follow-up queue, CRM updates, meeting prep) shifts to a review pattern. A task that took six hours becomes 30 minutes of approving Coco's output. The hours you get back go to conversations. Your quota stays the same; the work to hit it gets smaller.

The honest version isn't "Coco hits your quota for you." It's "Coco gives you back the hours you were spending on admin, and you spend those hours on the conversations that hit your quota."

Coco vs. AI SDR (Alice, Ava, etc.)

This is the most common confusion, so it's worth spelling out.

11x (Alice) and Artisan (Ava) are AI SDRs. They're built to run autonomous outbound at volume: sourcing, researching, drafting, sending, sequencing, and booking meetings without a human SDR in the loop. The design center is replacement: instead of hiring a junior SDR, you deploy an AI SDR that runs the equivalent volume. They work well for the volume-bottlenecked motion.

Coco is an AI co-worker, not an AI SDR. The design center is amplification: instead of replacing the SDR role, Coco runs the admin work that compounds inside the role so the human SDR spends more time on conversations. Approval-gated by default; volume-quality trades off in favor of quality.

Some teams run both. The AI SDR handles the autonomous volume layer; Coco handles the human-rep workflow — meeting prep, post-meeting follow-up, CRM hygiene on the records the AI SDR generated, account research at depth where the AI SDR's quick scan isn't enough. See the orchestration pattern with 11x → for what running both looks like.

For a deeper category comparison, read AI SDR vs AI co-worker →.

Try Coco for free → · 1,000 credits free · no card · ~2-min setup

What Coco doesn't replace

Honest section.

  • The actual conversation. Discovery calls, qualification conversations, the follow-up call where you uncover the real problem — these stay with you. Coco preps you; it doesn't talk to the prospect.
  • Qualification judgment. Coco can flag fit signals and surface risk, but whether to advance a deal, pause it, or kill it is your call.
  • The relationship. The prospect knows the difference between a templated touch and a human one. The relationship-building work that makes a quota year stays human.
  • Cold-call volume. Coco doesn't dial. If your motion is cold-call-heavy, the dialing stays with you. Coco preps the list, drafts the talk track, queues the CRM updates after the call.

Frequently asked questions

Will Coco replace my job?

No. Coco is an AI co-worker, not an AI SDR. The design center is amplifying the role, not replacing it. SDRs using Coco spend more time on conversations and less on admin. If you're shopping the category that explicitly replaces SDR headcount, the AI SDR tools (11x, Artisan, Reach.ai) are the category — Coco isn't built for that motion.

How does Coco know my voice?

Voice training on the Founder tier and above. Coco reads your sent history (Gmail, LinkedIn — whichever you connect) and infers cadence, vocabulary, opening patterns, sign-off style. The first drafts after training feel like yours after a few rounds of feedback. On Hobby tier, drafts use a default professional cadence with light personalization from the account brief.

Can I edit drafts before sending?

Yes, every draft. Drafts queue in your Gmail Drafts folder (or LinkedIn) for review. You can edit inline, send back to Coco for a different angle, or send as-is. Nothing leaves your account until you approve it explicitly. Once you've approved enough drafts in a workflow that you're comfortable with the quality, you can graduate that workflow to autonomous mode — but the default is review-first.

Will my manager see Coco's outputs?

Yes — the audit trail is visible. On Team tier, the admin audit view shows the activity log: who ran what, when, what was approved, what was sent. Standard tier shows you your own audit log. The audit is the byproduct of how Coco works, not a separate compliance feature.

What if Coco gets a draft wrong?

Send it back. Coco re-drafts with the angle or correction you specified. The cost of a re-draft is the same as a new draft (about 4-6 credits). If a specific pattern of error keeps recurring, voice training and example feedback shift the model's behavior so the same error doesn't compound.

Get started

Pick one workflow that's eating your week. Account research, follow-up queue, meeting prep — whichever one compounded last week. Connect one tool. Hand Coco one goal. Approve the first run. See whether the output earns the next job.

Try Coco for free → · 1,000 credits free · no card · ~2-min setup

Or book a walkthrough → if you'd rather see it in action first.