Coco
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Launch marketing campaigns with AI

Coco runs the unsexy half of a campaign: building the audience segment, drafting the copy variants, preparing the email sequence, scheduling the send, and surfacing the pre-send QA checklist. About 30-60 credits per campaign setup, depending on segment size and number of variants. Every artifact (copy drafts, segment, sequence, schedule, QA report) gates on your approval at the start. Once you've approved the launch, Coco can keep the segment synced as records change, pulling new contacts in inside the rules you set, without you re-launching the campaign manually. The coordination work that used to take three days happens in one morning, and the QA that usually gets skipped under deadline pressure actually runs.

Try Coco for free → · 1,000 credits free · no card · ~2-min setup

What a campaign launch actually involves

Campaign launch is half design and half coordination, and the coordination half is where launches slip. The design side (angle, audience, offer) is the part the marketer enjoys. The coordination side is the part that takes the time:

  • Building the audience segment in the CRM or marketing platform.
  • Writing the copy variants (subject lines, body, CTA, alt-version).
  • Setting up the email sequence with the right timing between touches.
  • Loading the segment into the send platform.
  • Running QA: list dedupe, link verification, unsubscribe handling, deliverability check.
  • Scheduling the send.

Each step lives in a different tool. Each handoff loses a day. The campaign that should ship Tuesday ships the following Monday because nobody finishes the QA on Friday. Or worse, it ships Tuesday with the QA skipped, and the broken link in the third touch costs you the engagement.

Coco's job is the coordination half. The strategic thinking stays with you.

The Coco campaign-launch workflow

A worked example, anchored to the landing page sample: "Segment expansion-stage SaaS buyers in NYC and draft the first-touch sequence for review."

The plan card lands in Coco's chat with the credit estimate and time estimate before anything runs:

  • Step 1. Build the segment per the natural-language criteria. Coco translates "expansion-stage SaaS buyers in NYC" into the filter logic for your CRM, previews the membership, and surfaces the count. About 10-12 credits. See how Coco builds segments → for the segmentation workflow in depth.
  • Step 2. Draft the copy variants. First-touch subject line and body, plus the two follow-up touches. Coco drafts in your voice (Founder tier and above) or by inferring from your sent history. Each draft references the segment's defining trait (NYC expansion-stage) without being formulaic about it. About 4-6 credits per draft, so ~15-20 credits for the full three-touch sequence.
  • Step 3. Prepare the email sequence. Touch timing, conditional logic for replies, fallback paths for bounces. The sequence configuration lands in your marketing platform (HubSpot Marketing Hub today) ready for review.
  • Step 4. Run the pre-send QA pass. (Covered in detail in its own section below.) About 5-10 credits.
  • Step 5. Schedule and stage. Coco places the campaign in scheduled-but-not-yet-launched state in your marketing platform. You approve the launch.

Total: roughly 30-60 credits per campaign setup. The plan card shows the breakdown up front; you approve the whole plan, or send back any step for adjustment, before any credit gets spent.

Drafting the variants

Coco's drafts work from the segment definition outward. The opener references the grounding: recent activity in the segment's geography, a shipped product change that matters most to the cohort, a case study from a fitting customer. Variants differ in angle: A leads with the customer story, B leads with the product change, C leads with the segment-specific insight. About 4-6 credits per draft; for a three-touch sequence with two variant subject lines per touch, ~20-25 credits in drafting alone. You review each inline before anything writes to your campaign tool. The drafting pattern matches Coco's cold outreach workflow: same voice, same context-anchoring, scaled to the audience size.

Segment, sequence, schedule

Each step ships approval-gated. The segment writes to your CRM with both the natural-language description and the filter logic attached as metadata. The sequence lands in your marketing platform with touch timing, conditional paths (reply pauses the sequence, bounce marks and exits, unsubscribe exits), and fallback handling — built but not live until you approve. The schedule is the final gate: Coco proposes a send time based on your timezone, the segment's typical engagement windows, and any constraints you've set (no Friday afternoons, no Monday mornings, etc.), and the campaign goes live at the time you confirm.

Try Coco for free → · 1,000 credits free · no card · ~2-min setup

QA before send

This is the step that gets skipped under deadline pressure and shows up in your retro as "we missed the broken link in touch three." Coco runs it automatically, with the results queued for your review before send.

The pre-send QA checklist covers five areas. Deliverability hygiene: SPF/DKIM/DMARC authentication, sending-domain IP reputation, content against spam-trigger patterns. Dedupe across active sends: if contacts in the segment are enrolled in another active campaign, Coco surfaces the overlap and you decide whether to exclude. Link verification: live check on every link in every variant, confirming the URL resolves and the UTM looks right. Unsubscribe handling: present, functional, routes to the right preference center. Segment freshness: if the segment is older than 48 hours, Coco re-runs the membership query so you're not sending to a stale list.

The QA pass is roughly 5-10 credits and runs in the minutes before send. Output is a one-page report you approve or send back for fixes.

Autonomous re-eval after launch

Most campaigns slow down after launch because the segment freezes at send time. New contacts who would have matched a week later don't get the campaign. Coco keeps the segment synced inside the rules you approved — pulling new matching contacts in on the cadence you set (typical: weekly) and enrolling them automatically. The re-eval runs autonomously after you've authorized the workflow. Each enrollment is logged; contacts that fall outside the segment get handled per the rule.

Honest caveat: ad-buying (paid campaigns on Google, Meta, or LinkedIn) is on the roadmap, not shipped today. The workflow above is for email and sequence-driven marketing through your existing platform integrations.

Frequently asked questions

Which marketing platforms does Coco support?

HubSpot Marketing Hub today, with the sequence preparation and segment writing handled natively in HubSpot. Other platforms are shipping. For the email send specifically, Coco can also work through Gmail for lower-volume campaigns where the marketing platform isn't the right rail.

Can Coco launch a paid ad?

Buying ads (Google, Meta, LinkedIn) is on the roadmap. Campaign drafting, segmentation, and email/sequence prep are shipped today. When ad-buying ships, the same approval-gate model will apply: Coco prepares the spend plan, you approve the budget, the spend is logged per campaign.

Can I run A/B variants?

Yes. Coco drafts the variants; your marketing platform handles the split mechanics. For a three-variant subject-line test across a sequence's first touch, Coco delivers three drafts to your tool with the appropriate metadata, and your platform's split-test functionality runs the rest.

What QA does Coco run before send?

Deliverability check (SPF/DKIM/DMARC, spam patterns), dedupe against active sends, link verification (live URL checks), unsubscribe-link presence and routing, and segment freshness. The output is a one-page report you approve before send.

Can the campaign re-evaluate the segment over time?

Yes, schedule the watcher (Founder tier and above). Coco re-runs the segment membership on your cadence (weekly is most common) and enrolls new matching contacts in the campaign per the rules you approved at launch. Each enrollment is logged.

Get started

Connect your CRM and marketing platform, describe a campaign you've been meaning to launch, and watch the plan card land with the credit estimate and step breakdown. The 1,000 free credits cover one or two small campaign setups on the Hobby tier — enough to see whether the coordination half actually compresses.

Try Coco for free → · 1,000 credits free · no card · ~2-min setup

Or book a walkthrough → if you'd rather see a sample campaign workflow first.