Reactivate stalled deals with AI
Coco watches your pipeline for deals silent past your threshold, builds a re-engagement strategy per deal (what changed since they went quiet, what hook to use, what next-step to propose), and drafts the re-engagement message. About 5-7 credits per stalled-deal sweep. Approval-gated end to end: Coco surfaces the deals it flagged, you decide which to re-engage, Coco drafts the message, you approve before any send. The deals you'd otherwise let die in "no decision" purgatory get a real second look, with a draft grounded in what's actually changed since the conversation went quiet. Not a templated "checking in" that the prospect has seen a dozen times this quarter.
Try Coco for free → · 1,000 credits free · no card · ~2-min setup
The stalled-deal recovery math
Most sales orgs sit on a graveyard of deals that went quiet, never got formally lost, and never got revived. The salesperson moved to a new quarter, the prospect didn't reply to the last two messages, and the record drifted into "closed lost — no decision" purgatory. Some percentage of those deals would close if someone re-engaged with a strong reason; nobody has time to do the re-engagement well.
The work itself isn't hard. Look at the deal, look at what changed at the prospect's company since the last touch, look at what shipped in your product, draft a message that makes the re-open worth their time, send. Even a low recovery rate from a stack of stalled deals is real revenue.
The reason it doesn't happen is per-deal effort. Done right, re-engagement is 15-20 minutes per deal: pulling the history, looking up recent news, finding a hook, writing something specific. Across 40 stalled deals, that's a working week. Across the team, it's a quarter of someone's full-time job.
Coco's job is the per-deal effort.
How Coco identifies a stalled deal
The trigger is configurable. By default, Coco flags any deal in a stage past "qualified" that's been silent for more than 14 days. You set the threshold per stage. Earlier-stage deals get a tighter window (silence at the discovery stage is a louder signal). Later-stage deals get a longer window because procurement cycles take time.
The signal sources are the ones already in your CRM and email: last contact timestamp on the deal record, last reply from the prospect's email thread, last meeting on the calendar, last activity in your sequencing tool. Coco reads across all of them and surfaces deals where the silence isn't explained by a scheduled future touch.
The landing page's stale-deals widget shows the pattern: "Ramp · 12d silent · Linear · 19d silent · Mercury · 8d silent." That's the surface Coco builds for you, with the option to drill into any deal and see the proposed re-engagement strategy. For a fuller treatment of CRM-side hygiene that runs alongside this, see how Coco runs CRM cleanup →.
Building the strategy and the draft
For each stalled deal, Coco pulls three things: what happened at the account since silence (news, role changes, hiring, fundraising), what changed in your product or terms (a shipped feature that addresses an objection they raised, a new case study from a similar customer), and what the conversation was when it went quiet (last messages, meeting notes, deal record). The draft uses those pieces to propose a real next-step. Not "let's chat" but "we shipped X, can we get 15 minutes to show you how it changes the data-quality story you flagged?"
About 5-7 credits per stalled-deal sweep: pull-and-draft for one deal. For a batch of 20, that's roughly 100-140 credits to process the lot.
Specific example output:
Subject: the schema issue you mentioned in March
Sarah — last time we spoke you flagged that the schema validation in your data pipeline was forcing manual workarounds before any new tool could go live. We shipped a fix in the May release that handles the case you described. 15 minutes to walk through it next week?
That draft cost ~5 credits. It cites the conversation specifically, references something real about the product, and proposes a concrete next-step. The prospect can say yes or no with low effort. Either answer beats the current state of silence. Drafts queue in your activity feed with the deal record, context summary, and proposed message attached. You approve, edit inline, or send back with a different angle.
Approving, sending, tracking
By default, each draft is approved individually. For teams running re-engagement at higher volume, you can approve a pattern: "send any re-engagement draft that cites a shipped product change to a deal silent 14-21 days." Coco runs that pattern autonomously inside the rule, with each send logged for review. Tracking lives in your existing CRM. When the message ships, the activity logs against the deal. When the prospect replies, the deal lifts back to active and Coco hands the follow-up to the same loop that runs your active follow-ups.
Try Coco for free → · 1,000 credits free · no card · ~2-min setup
Why this beats a re-engagement sequence in your sales-engagement tool
Outreach and Salesloft both support re-engagement sequences. Most teams have built one. The pattern is the same: a static three- or four-touch cadence with templated messages, fired at any deal quiet past a threshold.
Static cadences work as a baseline. The trade is templating: every prospect gets the same "checking in" arc, with zero adaptation to what changed at the account since silence. A prospect who went quiet because of an internal reorg, with a new champion now in seat, gets the same message as a prospect who decided you weren't a fit. The response rate reflects the averaging.
Coco's draft is per-deal. The hook is the specific thing about that account that's worth referencing now. The pricing differs in kind: about 5-7 credits per deal versus a per-seat sequencing tool license, scaled to the actual number of deals worth re-engaging rather than a campaign-style "fire at everyone."
For teams already running Outreach or Salesloft as the send rail, Coco coordinates: drafts the per-deal message, queues the send through the existing cadence step, lets the engagement tool handle deliverability and throttling while Coco handles per-deal context and draft quality.
Frequently asked questions
What counts as a stalled deal?
A time threshold you set, applied per deal stage. The default is 14+ days silent at any stage past "qualified," but most teams tune it: tighter at discovery (silence is a louder signal there), longer at the procurement stages where deal cycles naturally extend. Coco surfaces the candidates; you approve which to re-engage.
Can Coco auto-archive truly dead deals?
No, by design. Coco flags deals that look dead based on signal patterns (multiple unanswered touches, no engagement in 60+ days, missing decision-maker) and proposes them for archive, but the decision is yours. The same approval gate that runs across Coco's CRM hygiene workflow applies here.
What if the deal is silent because the prospect ghosted?
Coco surfaces the deal regardless of why it went silent and lets you decide. For deals where the last few messages went one-way (you sent, they didn't reply), Coco can propose either a final re-engagement attempt or an archive, based on the rules you've set. The judgment is yours; the work to surface the situation is Coco's.
Does Coco track re-engagement response rates?
Yes, in the activity log. Each deal that gets a re-engagement draft is tagged in your CRM (where the integration supports it). The response (reply, no reply, archived, re-opened) is recorded against the workflow. Over time you can see which hook patterns get answers and tune accordingly.
Can I run this as a weekly batch?
Yes, schedule the watcher (Founder tier and above). Coco runs the stalled-deal sweep on your cadence (typical: Monday morning), and the queue of proposed re-engagement drafts is waiting for your review when you start the week. The sweep itself is roughly 5-7 credits per stalled deal processed.
Get started
Connect your CRM, set a staleness threshold, and run a one-time sweep. The 1,000 free credits on the Hobby tier cover roughly 150-200 stalled-deal evaluations, enough to see whether the recovered-deal economics hold up for your pipeline.
Try Coco for free → · 1,000 credits free · no card · ~2-min setup
Or book a walkthrough → if you'd rather see a sweep on a sample dataset first.