Coco
Register for Beta

AI for founders

Coco is built for founders doing GTM without a team. The product researches design partners, drafts cold outreach in your voice, cleans the CRM you set up six months ago and have neglected since, drafts follow-ups for deals in flight, and handles the campaign work that should have happened last month. The Hobby tier is $0 with 1,000 free credits a month — enough to evaluate Coco on real work before you spend a cent. Every external action gates on your approval at the start; once a workflow is proven, you can let Coco run it autonomously inside your guardrails. The wedge isn't "AI for sales" generally. It's an AI co-worker designed for the founder who is the GTM team.

Try Coco for free → · 1,000 credits free · no card · ~2-min setup

What founder-led GTM actually looks like

You're building the product. You're also writing the cold outreach, taking the discovery calls, updating the CRM, drafting the launch announcement, queuing the LinkedIn posts, and answering the question your investor asked on Slack 90 minutes ago. Each individual task is small. The compounding kills you.

A typical week for a founder running GTM solo:

  • Three to five hours on cold outreach research and drafting. Usually less, because something else came up.
  • An hour or two of CRM updates that should have been ten minutes if you'd done them right after each call.
  • A customer call that went well, but the CRM never got updated because you ran straight into a product bug that ate the rest of your afternoon.
  • Four hours of Sunday-evening list-building that produced 15 names you forgot to follow up on by Wednesday.
  • A launch announcement you drafted in Notion three weeks ago, still sitting in draft because fundraising prep ate the month.

None of this is product work. All of it has to happen anyway. Most founders patch the gap with caffeine, then with tools, then with an early hire that wasn't really the next hire. The execution gap doesn't close. It compounds.

Five workflows Coco runs for founders

Specific work, with credit anchors so you know what each costs against your 1,000 free credits a month.

Find design partners and tee up outreach. Hand Coco an ICP in plain English ("Series A B2B SaaS founders in NYC with a CRM data problem"). Coco shortlists candidates, runs a research pass on the top set, drafts personalized first-touch outreach, and queues the work for your review. About 25 credits per shortlist, 5-12 credits per researched account. See the design-partner workflow → for the full breakdown.

Draft cold outreach in your voice. Voice training on the Founder tier picks up your cadence from sent history. Coco drafts first touches grounded in actual account context — recent funding, hiring signals, the public commentary the prospect actually wrote — instead of the generic personalization that most tools call "personalized." About 4-6 credits per draft. How draft outreach works →.

Keep the CRM honest. Duplicates surface as merge proposals. Missing fields surface as enrichment proposals. Stale companies surface as archive candidates. About 1-2 credits per record. Most founders find Coco surfaces 50-100 hygiene fixes the first week — work that compounded because nobody had time. Clean-CRM workflow →.

Catch follow-up gaps before they bleed deals. Coco watches the deals in flight. Anything silent past your threshold (default 7 days) surfaces with a drafted re-engagement message queued in Gmail. About 3-5 credits per follow-up draft. Automate follow-ups →.

Prep for design-partner and investor meetings. Pre-meeting brief lands in your inbox the morning of the call: who the person is, recent activity, points of friction, suggested talking points, the question you should ask if the conversation stalls. About 8 credits per brief. Prep sales meetings →.

Each workflow gates on your approval at the start. Reading and drafting are free of approval; sending, writing to your CRM, and spending credits on third-party APIs require your explicit go.

A founder's day-in-the-life with Coco

Tuesday morning. You open your laptop with one coffee in.

8:30 AM. Coco's pre-meeting brief for your 10 AM with a prospect lands in your inbox. Three minutes of reading replaces 30 minutes of context-pulling across Gmail, your CRM, and the prospect's LinkedIn.

9:45 AM. You walk into the meeting prepared. The prospect notices.

11:00 AM. Back at the desk. Coco's drafted the post-meeting follow-up while your call notes are still warm. You read it, edit one paragraph, approve. CRM stage updates queue for your approval. You approve those too. Six minutes of review replaces 40 minutes of admin.

1:30 PM. Lunch interrupts. Mid-bite, your phone shows a Slack notification: Coco surfaced three stalled deals from last quarter with drafted re-engagement messages. You file the queue for the afternoon.

3:00 PM. You review the three re-engagement drafts. Two are good; one needs a different angle. You send it back; Coco re-drafts in seven minutes. You approve all three.

4:30 PM. Coco surfaces 47 missing-email contacts in your CRM with enrichment proposals. You approve the batch. The hygiene compounds in the background while you take a discovery call.

6:00 PM. End of day. You've done two real conversations and spent maybe 30 minutes total on admin. The execution debt that was compounding three weeks ago dropped.

What Coco doesn't replace

Honest section.

  • Judgment about what matters this week. You decide which deals to push, which design partners to pursue, which campaigns to ship. Coco runs the work; you set the priorities.
  • The conversation itself. The discovery call, the design-partner pitch, the investor update, the customer-success conversation — these stay with you. Coco preps you for them; it doesn't replace them.
  • Brand voice and product judgment. Coco drafts copy in your voice once it's seen your sent history, but the brand decisions are yours. So is the product roadmap.
  • The hard conversations. Pricing changes, contract renegotiations, the awkward "we won't be able to ship that by then" call. Human work.

If you wanted a tool that would close deals for you while you slept, this isn't it. If you want a tool that does the unsexy execution work that's quietly killing your week, read why we built Coco the way we did →.

Try Coco for free → · 1,000 credits free · no card · ~2-min setup

Cost — for a founder

1,000 credits a month free, no card. That's enough for about 80 account briefs, or 150 outreach drafts, or 300 records cleaned, or 25 design-partner shortlist searches. Enough to evaluate Coco on real work before you spend anything.

The Founder tier is $40/month with 5,000 credits and adds custom voice training, unlimited tool connections, scheduled runs and watchers, and à la carte top-ups when your usage spikes. Most active solo founders are comfortable on Founder tier.

See full pricing → for the credit-cost breakdown by workflow.

Frequently asked questions

I'm not technical — can I use Coco?

Yes. Coco's interface is a chat window. You describe what you want done in plain English; Coco proposes a plan with credit costs; you approve. No prompt engineering, no workflow builder, no model configuration. Most non-technical founders are productive on day one.

How long does it take to get value?

Usually under a day. Connect one tool (Gmail or HubSpot is the most common starting point), give Coco one concrete goal this week, watch the first run, approve the output, see whether it earns the next job. The Coco Hobby tier exists specifically to let you do this before spending anything.

Do I need a CRM?

No. Coco is useful with whatever stack you have, or none. If you have HubSpot or Salesforce or Pipedrive set up, Coco will keep it honest. If you don't have a CRM yet, Coco can still research accounts, draft outreach, queue follow-ups, and keep a structured record of your conversations in Notion or a Google Sheet until you're ready for a CRM.

Can I evaluate Coco without paying?

Yes. The Hobby tier is $0/month with 1,000 credits and no card required. The credits are real — they buy real account research, real outreach drafts, real CRM hygiene. Evaluate Coco on work you actually need done, not on a demo.

What about when my company gets bigger?

The Founder tier supports active solo and small-team use. When you start hiring SDRs, AEs, or a RevOps lead, the Team tier pools credits across the team and adds shared memory plus admin audit. The work Coco's doing for you today carries over; the rest of the team plugs into the same patterns.

Get started

Try Coco on one piece of GTM work this week. The design-partner shortlist you've been meaning to build. The cold outreach you keep putting off. The CRM cleanup that's three weeks overdue. Hand Coco one concrete goal. Watch the plan. Approve the first run.

Try Coco for free → · 1,000 credits free · no card · ~2-min setup

Or book a walkthrough → if you'd rather see it in action first.