Enrich contacts with AI

Coco enriches contacts by pulling from your connected enrichment sources (Apollo, Clay, ZoomInfo, LinkedIn) and finds verified email, current title, company size and stage, recent activity, and mutual connections. About 1-2 credits per record. Every enriched field is sourced, so you can see exactly which provider supplied which value before anything writes back to your CRM. Coco never silently overwrites. Proposed updates queue for your review. Once you've approved the pattern (e.g., "always fill missing email from Apollo if confidence > 0.8"), Coco can run enrichment autonomously inside that rule, and continue topping up records as they change.

Try Coco for free → · 1,000 credits free · no card · ~2-min setup

Why enrichment goes stale

Most enrichment runs once. You import a list, fire off a bulk job in Apollo or Clay, fill what fills, and move on. Then time moves. Titles change, people leave, companies raise or downsize, emails bounce. Six months later the records you cared about are wrong in ways nobody's tracking.

The problem isn't the enrichment tools. Apollo, ZoomInfo, Clay all work fine when you point them at a list. The problem is the gap between runs. Nobody is in charge of "is the data still right?" The work to find out is exactly the repetitive, detail-driven labor that gets dropped first when the week gets busy.

Coco closes the gap by treating enrichment as a continuous workflow, not a one-off project. New record lands, Coco checks it. Existing record drifts, Coco notices. Missing field surfaces, Coco proposes a fill. The records stay fresh because someone is actually doing the work, in the background, on the cadence you set.

How Coco enriches a record

The workflow follows the same four-step loop every other Coco job does:

Identify the gap. Coco scans your CRM for records with missing critical fields, fields older than your staleness threshold, or fields flagged for re-check. About 0 credits; reading is free.
Query the sources. For each gap, Coco queries the enrichment providers you've connected: Apollo for emails and titles, ZoomInfo for firmographics, Clay for the long-tail signals it specializes in, LinkedIn for current role and activity.
Score confidence per source. Each proposed value comes with a confidence score and the source attribution. Apollo says the email is X with 0.91 confidence; ZoomInfo says the title is Y with 0.78. Conflicts get surfaced, not silently resolved.
Propose and gate. The proposed updates queue for your approval. You see the existing value (if any), the proposed value, the source, the confidence. About 1-2 credits per record.

For a Series A SaaS company you imported six months ago, that might mean: title updated from "Head of Sales" to "VP Sales" (LinkedIn, 0.94), missing direct email filled (Apollo, 0.89), company employee count refreshed from 45 to 78 (ZoomInfo, 0.96), tech-stack tag added based on a public job posting (Clay, 0.81). Four enriched fields, four sources, one approval click.

Sources, confidence, and conflict resolution

Coco shows the source for every proposed field. That sounds small; it's the brand. Enrichment that doesn't tell you where the data came from is enrichment you can't audit, and CRM data you can't audit quietly poisons your downstream workflows: bad segmentation, mis-routed leads, broken sequences.

Confidence scoring runs per source and per field type. You set the thresholds. Apollo emails above 0.85 might auto-pass once you've approved that pattern. ZoomInfo titles might need a manual review at any confidence because your team has caught hallucinations there before. Clay-enriched company-size estimates might be accepted at 0.7 because the cost of being slightly off is low.

When two sources disagree, Coco surfaces both proposed values and asks. No silent tiebreakers, no assumed-source priority. The conflict and your resolution go in the audit log so next time the pattern is closer to one-click.

Bulk versus continuous

Two enrichment modes; most teams need both.

Bulk enrichment is for the moment you imported a list or migrated a CRM. Coco runs through the list in batches, surfaces proposed updates per record, and lets you approve in bulk (or in slices, by source confidence, by field type, by ICP fit). For a 5,000-record cleanup, ~5,000-10,000 credits depending on how many fields are missing; the plan card shows the number up front. See how Coco runs CRM hygiene → for the broader cleanup workflow.

Continuous enrichment is everything after. New record imported → enriched on entry. Record edited → re-checked. Six months elapsed → flagged for refresh. Continuous mode runs autonomously once you've approved the pattern, and pauses anything that hits a conflict or low-confidence threshold. For teams running account research alongside enrichment, the two feed each other: research generates contact records, enrichment fills in their detail.

What Coco doesn't enrich

Honest: Coco doesn't fabricate fields. If a field can't be sourced with confidence, it's flagged "missing, no confident source" rather than guessed. That sounds obvious; it's a real differentiation. Several enrichment tools, pushed for completeness, return values stitched together from weak signals: guessed titles from LinkedIn name patterns, inferred company size from website metadata, plausible emails generated from a name + domain pattern. Those guesses look like data. They aren't.

Coco's posture: better to know a field is missing than to believe a guessed field is true. The CRM stays smaller-but-cleaner. Downstream workflows operate on what's real. The records you fill manually are the ones where your judgment is actually adding value.

How this lands with your stack

Coco doesn't replace Apollo, Clay, or ZoomInfo. It uses them. The integration with each is direct: Apollo via API key (shipped in v0.5.2.0), Clay via its enrichment API, ZoomInfo via your seat. Coco orchestrates them so the right source gets queried for the right field. The same record-write paths to HubSpot and Salesforce that Coco uses for the rest of its CRM hygiene work apply here.

If you're already paying for an enrichment vendor and the data quality is fine but the maintenance isn't happening, that's the wedge.

Try Coco for free → · 1,000 credits free · no card · ~2-min setup

Frequently asked questions

Which sources does Coco use?

Apollo, Clay, ZoomInfo, and LinkedIn, whichever you've connected. Coco doesn't ship its own enrichment database; it orchestrates the providers you already use. If you've only connected Apollo, Coco queries Apollo. If you've connected three sources, Coco picks the right one per field and surfaces conflicts when they happen.

Will Coco overwrite my existing data?

Only when you've approved that pattern. By default, Coco proposes updates and queues them for your review: existing value visible, proposed value visible, source linked. You decide field by field. Once you're comfortable with how Coco handles a specific pattern (e.g., "always update titles from LinkedIn when confidence > 0.9"), you can authorize autonomous overwrites inside that rule.

Can I set confidence thresholds?

Yes, per source and per field type. Apollo emails might need 0.85 while ZoomInfo company-size estimates might accept 0.7 because the downstream cost of being slightly off differs. Thresholds are part of your guardrail config, and Coco shows the confidence on every proposed update so you can tune over time.

How does Coco handle conflicting sources?

Surfaces the conflict with both proposed values, the source for each, the confidence for each. You pick. The resolution is logged so future similar conflicts can default to the same path if you tell Coco to apply that as a rule. No silent tiebreakers.

What's the cost for a 5,000-record enrichment?

Roughly 5,000-10,000 credits, depending on how many fields are missing per record and how many sources Coco needs to query. Records with one missing field cost about 1 credit. Records with five missing fields across multiple sources can hit 2-3 credits. The plan card shows the estimate up front before you approve the run.

Get started

Connect one enrichment source, hand Coco a list of records, and see what comes back. The 1,000 free credits on the Hobby tier are enough to enrich a list of several hundred contacts and watch the source-linked workflow in action.

Try Coco for free → · 1,000 credits free · no card · ~2-min setup

Or book a walkthrough → if you'd rather see it run first.