Coco + ZoomInfo

Connect ZoomInfo and Coco runs contact and company lookups, enrichment, and account research using ZoomInfo's database — inside the broader GTM workflows you'd otherwise stitch together by hand. Lookup tools work immediately after connection (no per-lookup approval needed). Enrichment, bulk operations, and writes back to your CRM gate on your approval at the start. About 1-2 credits per ZoomInfo lookup; about 30+ credits for a bulk enrichment run. Reads and reasoning are free of approval.

Try Coco for free → · 1,000 credits free · no card · ~2-min setup

What Coco does with ZoomInfo today

ZoomInfo is one of the deepest B2B contact databases — strong on enterprise coverage, employment history, and firmographic depth. Coco treats it as one of the primary enrichment sources alongside Apollo and Clay.

Run contact and company lookups. When Coco needs current contact info, role, or company firmographics for a target account, it queries ZoomInfo and pulls back what's available — title, email confidence, phone, company size, industry, recent hiring signals. About 1-2 credits per lookup. Lookups are free of per-action approval after connection (the lookup APIs are safe by design — they read your already-paid ZoomInfo data without making external commitments).

Enrich contact records. For lists of contacts missing critical fields — email, title, company size, lifecycle stage — Coco can run a ZoomInfo enrichment pass and queue the updates for your CRM. About 1-2 credits per record enriched; bulk runs (50+ records) start around 30+ credits per batch. Each proposed write surfaces with the source attribution so you can see where each field came from before approving. See enrich contacts →.

Account research at depth. When Coco runs deep research on a target account, ZoomInfo's data joins the research brief — leadership team, recent funding, hiring trends, tech stack signals where available. About 5-12 credits per research brief, depending on depth and how many ZoomInfo lookups it requires. See research accounts →.

Design-partner shortlists. For founders looking for design partners in a specific segment, Coco uses ZoomInfo to source candidates that match your ICP, scores them on fit signals, and queues the top matches for outreach. About 25 credits to shortlist 5-10 candidates from a segment. See find design partners →.

How to connect

The connection runs through ZoomInfo's API. You'll need a ZoomInfo plan that includes API access.

1. Go to /app/integrations in Coco.
2. Pick ZoomInfo.
3. Paste your ZoomInfo API credentials. Coco validates the credentials fail-fast — bad credentials surface as an invalid-credentials error before anything is saved.
4. Coco confirms the connection and runs a test lookup against a single record so you can verify the data flows through correctly.

Credentials are Fernet-encrypted at rest, per user, in line with how Coco handles all third-party API keys.

Setup runs under five minutes for users with ZoomInfo API access already enabled. If your ZoomInfo plan doesn't include API access, you'll need to upgrade with ZoomInfo first; we can't proxy unauthorized access on your behalf.

Approval gates by action type

The default posture follows the same pattern as Coco's other enrichment integrations. Safe lookups are pre-approved; anything that touches volume or writes back to your CRM keeps the gate on.

Once you've approved a recurring workflow — say, "enrich any new HubSpot contact missing title or company size" — Coco runs that one autonomously inside the guardrails. Bulk operations and segment-level exports keep the gate on regardless of how often you've approved them. See the approval model →.

Workflows that use ZoomInfo

ZoomInfo shows up in most of Coco's research, enrichment, and outbound prep workflows. It's rarely the workflow itself; it's the data source.

• CRM enrichment passes. When HubSpot → records are missing title, company size, or industry, Coco can run a ZoomInfo enrichment and queue the writes for approval. See enrich contacts →.
• Account research briefs. Coco's deep research pulls from ZoomInfo alongside public sources (LinkedIn, company sites, news) to build the brief. See research accounts →.
• Design-partner search. ZoomInfo as one of the sources for ICP-fitting candidates in early-stage founder searches. See find design partners →.
• Cross-source enrichment. When ZoomInfo doesn't have the field Coco needs, it falls back to Apollo → or Clay →. Coco picks the source with the highest-confidence data per field. The result: the enriched record reflects the best signal available across your enrichment stack, not just one provider.

Try Coco for free → · 1,000 credits free · no card · ~2-min setup

Working alongside ZoomInfo Copilot

ZoomInfo has shipped its own AI layer that surfaces insights and recommendations inside the ZoomInfo platform. Coco doesn't replace it. The two operate at different layers: ZoomInfo Copilot stays inside the ZoomInfo UI, sharpening in-platform research; Coco operates across ZoomInfo and the rest of your stack — pulling ZoomInfo data into outreach drafts, CRM enrichment passes, design-partner searches, and meeting briefs that live in tools ZoomInfo doesn't see.

Teams running both tend to use ZoomInfo Copilot for in-platform research sessions and Coco for the broader workflow that uses ZoomInfo data alongside HubSpot, Gmail, LinkedIn, and the rest.

Frequently asked questions

Do I need a ZoomInfo subscription to use this integration?

Yes. Coco uses your ZoomInfo API key, which requires a ZoomInfo plan that includes API access. Coco doesn't resell ZoomInfo data — you bring your own license; Coco runs queries against it inside your workflows.

Is my ZoomInfo API key safe?

Yes. The key is Fernet-encrypted at rest, per user, with the same security posture Coco uses for all third-party API credentials. You can revoke the key any time from /app/integrations.

What if my API key is bad or my ZoomInfo plan changes?

Coco validates the key fail-fast at connection time. If your plan changes after connection and a workflow fails (rate limit exceeded, scope revoked), the error surfaces in the run log with the specific cause so you can address it on ZoomInfo's side.

How does Coco decide between ZoomInfo, Apollo, and Clay?

For a given enrichment field, Coco prefers the source with the highest historical confidence on similar records. If you have all three connected, the field with the best signal wins; the source attribution shows up in the proposed write so you can see where each piece came from. You can also pin specific sources to specific workflows if you prefer one provider.

Can Coco run bulk exports from ZoomInfo into my CRM?

Yes — approval-gated. Bulk operations always pass through your explicit approval at the start, with the volume, the expected credit cost, and the destination CRM listed in the plan card. ZoomInfo's own usage policies and your contractual limits still apply; Coco doesn't bypass them.

Get started

If you already have ZoomInfo and the work to keep your CRM enriched, your research briefs current, and your outreach grounded in ZoomInfo data is currently manual, the connection takes about five minutes and starts adding value the same day.

Try Coco for free → · 1,000 credits free · no card · ~2-min setup

Or book a walkthrough → if you'd rather see the pattern in action first.