Coco vs 11x: which job each does, and how they fit together

11x sells revenue agents: an outbound agent (Alice) that researches, writes and sequences across email, social and a power dialer, inbound voice and chat agents (Julian) that respond to leads in under a minute, and voice agents for expansion. Coco is an approval-first AI co-worker for GTM: it does the research, drafts, meeting prep and CRM work around the pipeline, and every customer-facing action waits for your approval. 11x runs the revenue conversations themselves, across channels and at volume; Coco does the approved work around them.

Facts checked 2026-11-03 against 11x's site (opens in a new tab), its platform page (opens in a new tab), its outbound page (opens in a new tab), its inbound page (opens in a new tab), its expansion page (opens in a new tab), its security page (opens in a new tab) and its webhooks and API docs (opens in a new tab). Vendors change pricing and features often; check their site for current figures.

We make Coco, so read this as a partner's view, not a neutral one. 11x is one of Coco's integrations, and for a team whose bottleneck is outbound or inbound volume, the honest answer is often to run both. This page is for the question buyers ask before that: which job does each one do?

Apply for the beta → · Private beta · free with your own API keys, or a paid plan

What 11x is, in its own framing

11x describes itself as "agents that drive revenue": "Revenue agents that do the work in one unified platform. Across all channels." Its homepage (opens in a new tab) splits the work into three plays: "Convert inbound demand. Run your outbound playbooks. Expand your accounts."

• Outbound (Alice). The outbound page (opens in a new tab) says you "Bring your own leads from your CRM or use our database of 400M contacts," that agents "Research every contact and company to understand their priorities, establish fit, and find a relevant reason to connect," and that "Every message is written for that one contact, then sequenced across email, social and rep-led calls." Replies are handled too: "Agents interpret replies, answer questions, handle common objections, and escalate sensitive conversations to your team."
• Inbound (Julian). The inbound page (opens in a new tab) promises to "Call every inbound lead in under 60 seconds, even at 11pm on Friday," with chat agents on pricing and product pages, and qualified buyers routed "to the right rep's calendar or transfer live, with context delivered before the call connects."
• Expansion. The expansion page (opens in a new tab) says "11x uncovers expansion opportunities, closes simple upgrades on the call," and that "Anything bigger lands on a rep's calendar with the interest confirmed and the history attached."

Channels on the homepage: voice, chat, email, social, SMS and WhatsApp, plus a human dialer. Integrations listed include HubSpot, Salesforce, Pipedrive, LinkedIn, Slack, Gmail, Microsoft Outlook and Google Calendar. Deliverability is part of the product: the platform page (opens in a new tab) lists "auto-cycling mailboxes and automatic warm-up" for email and "automatic number rotation, spam detection, and built-in DNC handling" for voice.

Where 11x is the right call

Honest section. 11x is the better choice when:

• Outbound or inbound volume is the bottleneck. 11x is built to run sequences at volume and to answer every inbound lead fast. Coco is built for approved, research-heavy work, not for maximum send volume.
• You want voice. 11x's voice agents call inbound leads, run expansion conversations and transfer live to a rep. Coco does not place calls, run website chat, or send SMS or WhatsApp.
• You want a vendor to run the agent with you. 11x's platform page (opens in a new tab) offers a set-up "Managed by 11x," where "Our team sets tone, thresholds, and works with you to optimize each agent throughout the partnership."
• You need a SOC 2 report today. 11x's security page (opens in a new tab) says it holds SOC 2 Type II and CASA Tier 3, with the report available on request. Coco expects SOC 2 Type 2 in 2026 H2 and is not certified today.
• You need a contact database built in. 11x offers its own database of 400M contacts. Coco works from your CRM and connected data tools such as Apollo, ZoomInfo and Clay.

Where Coco is the right call

The human-in-the-loop alternative to 11x for a small sales team is a tool where approval is the default rather than a threshold you configure. Coco is that for the GTM work around the pipeline: every send waits for you, and the work covers more than outbound.

Approval on every customer-facing action, fixed rather than configured. On 11x, approval is part of the set-up: in its built-to-spec option, "You set the tone, approval thresholds, escalation rules, and send windows," and it lets you "Preview real research and messages for sample leads before anything is sent." That is a sound model for a team that wants the agent to run once tuned. Coco applies one hard, no-bypass floor: every send, CRM write and Slack post waits for approval in every workflow. Once a workflow has proven itself, you can let it run on its own inside the guardrails you set, with every step logged. See AI with approval gates.

The work beyond outbound. Coco ships about twelve GTM workflows: research accounts, enrich contacts, draft cold outreach, automate follow-ups, prep sales meetings, clean CRM data, reactivate stalled deals, route leads and more. You describe the goal in chat, Coco proposes a plan with a credit estimate, and you approve it. 11x hands the rep context when it books or transfers a buyer; a deeper brief before the meeting, the follow-up after it and cleanup across the whole CRM are the work Coco takes on, each step approved. See AI SDR vs AI co-worker.

Published, small-team pricing. 11x does not publish prices; its site asks you to book a demo. Coco's Founder plan is $40 a month with 5,000 credits, and the Hobby plan is free with your own API keys once your beta application is approved.

Your own domains, your own pace. Coco drafts into your Gmail and sends only what you approve, so volume stays at the pace you review. If protecting a young domain matters more than reach, that is the trade you want.

How 11x and Coco work together

11x runs the conversations; Coco does the approved work around them. They meet in your shared CRM. 11x's inbound page says it writes "outcomes and insights back to the right fields," and its webhooks and API docs (opens in a new tab) say you can "Start an 11x play from any system. A CRM field change, a product signal, a form submission, or a scheduled job." The docs also say "The endpoint reference is not published yet," so the API details come from your 11x contact.

A typical split:

The Coco + 11x integration page covers the connection and the approval gate on each action.

11x and Coco side by side

Pricing: 11x vs Coco

As of 2026-11-03, 11x does not publish prices or contract terms. Its site has no public pricing page, and the calls to action on its homepage (opens in a new tab), outbound (opens in a new tab) and inbound (opens in a new tab) pages are demo requests ("Book a Demo," "Get a demo") or "Try Voice AI." Before you sign, ask for the price, the minimum term, the renewal notice period and the exit terms in writing.

Coco's pricing: Hobby $0 a month, free with your own API keys once your beta application is approved; Founder $40 a month with 5,000 credits plus top-ups; Team custom with pooled credits and admin audit. Typical costs are about 1-2 credits per record enriched, 4-6 credits per outreach draft and about 8 credits per pre-meeting brief. See Coco's pricing →.

If you run both, Coco's cost sits on top of 11x's. Price it against the hours the work around 11x takes today: briefs, follow-ups and CRM cleanup.

11x, Artisan and a human-in-the-loop option

Buyers often ask for 11x and Artisan together, and for a third option that keeps a person in the loop. 11x (opens in a new tab) covers outbound, inbound and expansion across voice and messaging. Artisan sells Ava, which its Ava page (opens in a new tab) describes as "Artisan's autonomous AI sales agent for prospecting, personalized outreach, reply handling, and meeting booking." A human-in-the-loop option is any tool where review before sending is the default. Our AI SDR alternatives page compares 11x, Artisan, Regie.ai and Amplemarket on who approves a send, pricing, contract terms and channels, each sourced to the vendor's own site. Coco is not an AI SDR, and it is listed there separately.

When to pick which

Pick 11x if:

• Outbound or inbound volume is your constraint and you have the lead flow to feed it.
• You want voice agents calling inbound leads within a minute, or expansion calls that close simple upgrades.
• You want a vendor to set up and tune the agent with you, and you need a SOC 2 report today.

Pick Coco if:

• Your constraint is follow-through: research, drafts, meeting prep, CRM hygiene.
• You want every customer-facing action approved by default, in every workflow.
• You are a founder or small team that wants published pricing: $0 with your own API keys or $40 a month.

Run both if:

• 11x is already booking meetings and the work around them keeps slipping. Let 11x run the conversations and Coco handle the approved work around them: additional research before, CRM hygiene around and follow-through after.

Get started

If you run 11x today, hand Coco one job around it: the briefs for this week's booked meetings, or a cleanup of the contacts Alice touched last month. Approve the plan and judge the output.

Apply for the beta → · Private beta · free with your own API keys, or a paid plan

Or see the Coco + 11x integration →, or book a walkthrough call → (opens in a new tab).