AI SDR pricing compared: what six vendors charge, from their own pages
Short answer: AI SDR vendors charge in four ways. 11x sells annual contracts (Outbound from $36,000 a year). AiSDR charges per person contacted ($1.50 each on pay-as-you-go). Amplemarket, Regie.ai and Unify sell plans with seats or users and credits (Unify from $20 a seat a month, Regie.ai from $41 a month, Amplemarket from $600 a month with 2 users). Artisan doesn't publish prices and scopes plans with sales. Compare them on the cost of the outcome you want, at your volume.
Facts checked 2026-11-12 against each vendor's own pricing page: 11x Outbound (opens in a new tab), 11x Inbound (opens in a new tab), AiSDR (opens in a new tab), Amplemarket (opens in a new tab), Artisan (opens in a new tab), Regie.ai (opens in a new tab) and Unify (opens in a new tab). Where a vendor doesn't publish a price, this page says "not public". Vendors change pricing often; check their page before you buy.
We make Coco, which is not an AI SDR, so we don't appear in the table. Coco's own pricing is at the end. Vendors are listed alphabetically, not ranked.
The four pricing models
- Annual contract. One price for the year, billed annually, usually with volume tiers. Example: 11x.
- Per person contacted. You pay for each prospect the agent reaches. Example: AiSDR's pay-as-you-go.
- Seats or users plus credits. A monthly price per seat (or a plan with users included) and an allowance of credits for enrichment and sends. Examples: Amplemarket, Regie.ai, Unify.
- Scoped with sales. No list price; the plan is sized to your lead volume, mailboxes and other add-ons. Example: Artisan.
Each model moves cost onto a different variable: the calendar, the prospect, the headcount or the deal. Our credits vs seats explainer covers why that matters, and our post on forecasting an AI agent credit bill sets out the method we'd use to turn any of these into a monthly cost per completed output.
Published prices at a glance
| Vendor | Pricing model | Published entry price | What the entry plan is, per the vendor |
|---|---|---|---|
| 11x | Annual contract | Outbound from $36,000/yr, billed annually | Growth plan: up to 5 end users and 2,000 new prospects a month, managed Gmail mailboxes included; Pro and Enterprise are custom. Inbound: voice from $5,333/mo, chat from $2,417/mo, billed annually |
| AiSDR | Per person contacted | $1.50 per person prospected | Pay as you go, no monthly fee, campaigns from $7.50; subscriptions through sales |
| Amplemarket | Users plus credits | $600/mo, annual term | Startup plan: 2 users, 13,500 email credits per user a year; Growth and Elite are custom; free trial on every plan |
| Artisan | Scoped with sales | Not public | Team (~2,500 leads contacted/mo) and Scale (~6,000), "Pricing scoped on your plan" |
| Regie.ai | Per seat plus credits | Free; Pro $41/mo billed annually; Team $125/seat/mo billed annually | Team: 15,000 credits per seat a month, two seats minimum |
| Unify | Per seat plus credits | Free; Base $20/seat/mo; Pro $60/seat/mo | Base: 800 credits per seat a month; Pro: 2,400, with read-only HubSpot and Salesforce sync |
Vendor by vendor
11x
11x (opens in a new tab) sells AI agents for outbound, inbound and expansion. Its Outbound pricing page (opens in a new tab) says Outbound "starts at $36,000 per year on the Growth plan, billed annually", and that Pro and Enterprise pricing is custom, "based on contact volume, end users, and channels". Its Inbound pricing page (opens in a new tab) starts at $5,333 a month for voice and $2,417 a month for chat, both billed annually. The Growth plan covers up to 5 end users and 2,000 new prospects a month, with managed Gmail mailboxes included. There is no free tier; the main call to action is a demo. In monthly terms, the Outbound entry price is $3,000 a month for a year.
AiSDR
AiSDR (opens in a new tab) publishes a pay-as-you-go price on its pricing page (opens in a new tab): "$1.50 per person prospected", with no monthly fee, billed daily, and campaigns from $7.50. It says research, lists and writing cost nothing extra. Monthly, quarterly and annual subscriptions are also available through its sales team, without published prices. At the pay-as-you-go rate, contacting 2,000 people a month would come to $3,000.
Amplemarket
Amplemarket (opens in a new tab) sells an AI sales platform covering data, sequencing and its Duo AI. Its pricing page (opens in a new tab) lists Startup at $600 a month on an annual term with 2 users included and 13,500 email address credits per user a year, and Growth (4 users) and Elite (10 users) at custom prices. All plans include a free trial.
Artisan
Artisan (opens in a new tab) sells Ava, an AI BDR that finds leads, enriches them, sends messages and books meetings. Its pricing page (opens in a new tab) lists a Team plan at about 2,500 leads contacted a month and a Scale plan at about 6,000, each marked "Pricing scoped on your plan", plus a custom Enterprise plan. Its FAQ says plans are sized to your lead volume, mailboxes and dialer seats. Price: not public. Figures quoted elsewhere online are not from this page.
Regie.ai
Regie.ai (opens in a new tab) sells RegieGO for prospecting. Its pricing page (opens in a new tab) lists Free at $0 with 250 one-time credits per person (up to 10 people sharing one pool), Pro for one person at $41 a month billed annually or $49 monthly with 5,000 credits a month, and Team at $125 per seat a month billed annually or $150 monthly, with 15,000 credits per seat a month and two seats minimum. Enterprise is custom.
Unify
Unify (opens in a new tab) sells "outbound agents for every rep". Its pricing page (opens in a new tab) lists Free (up to 3 seats, limited credits), Base at $20 per seat a month with 800 credits per seat, Pro at $60 per seat a month with 2,400 credits per seat and a 14-day free trial, and a custom Business plan billed annually. HubSpot and Salesforce sync is read-only on Pro; read-write sync is on Business.
How to compare them fairly
List prices answer the wrong question. What you want to know is the cost of each outcome (each person contacted, each reply, each qualified meeting) at your own volume, plus what you still have to pay for around the tool.
- Normalise to the same unit. An annual contract, a per-person rate and a per-seat plan only compare once you divide each by the same thing, such as people contacted a month. For example, at 2,000 new people a month both 11x's Outbound entry plan and AiSDR's pay-as-you-go rate work out at about $3,000 a month, though what each includes differs. That is list-price arithmetic, not a quote.
- Count what the plan leaves out. Mailboxes, domains, dialer seats, extra users and data credits are often extra. Several vendors on this page name them as add-ons or as part of scoping.
- Check what happens to unused credits. Credit allowances that reset each month cost more than they look if your volume is uneven.
- Ask what needs your approval. Price says nothing about what the agent sends on its own. Our AI SDR vs AI co-worker explainer and AI SDR alternatives page cover that side.
Where Coco fits (our product, not an AI SDR)
Coco is an AI co-worker for GTM work, not an AI SDR: it researches accounts, drafts outreach into your Gmail Drafts, follows up, preps meetings and keeps the CRM clean, and every customer-facing action waits for your approval. It is priced by credits for the work done, not by seat or contract: free with your own API keys once your beta application is approved, or the Founder plan at $40 a month with 5,000 credits. Coco is in private beta and pre-launch, so there are no customer case studies to cite. See Coco's pricing.